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Building a Successful 21st Century Music Career is written by Simon Cann and published by Alfred Music. It's available with International Standard Book Number or ISBN identification 1598633708 (ISBN 10) and 9781598633702 (ISBN 13).
Are you someone who has always dreamed of having a career in the music industry? You are not alone! Millions of people dream to be a rock star, a producer, or a songwriter, but may not know where to begin. Building A Successful 21st Century Music Career provides the help professional and aspiring musicians need to make their dream come true. It looks at how to proactively develop a sustainable and rewarding music career within the realities dictated by the new 21st century marketplace. It begins with a look at the changes in the music industry has faced in the last few years which have broken the conventional 20th century music industry thinking -- iTunes, the collapse of the CD market, cheap home recording, etc. -- and the new opportunities that these changes have introduced. It then moves on to how to build and keep a fan base and use its spending power to make money or get a deal without being exploitive. But what if you're a musician without an easy route to your fan base, such as a beat creator, DJ, songwriter, or aspiring producer or manager? This book provides comprehensive career advice for you as well. It also provides information on the economic realities of how to make money making music, the benefits and drawbacks of signing a record deal, making a career out of music, and much, much more. This is truly the most thorough guide to starting and maintaining a music career available and should be on every aspiring musician's bookshelf!