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The Complete Idiot's Guide to Branding Yourself is written by Sherry Beck Paprocki and published by Penguin. It's available with International Standard Book Number or ISBN identification 1592578969 (ISBN 10) and 9781592578962 (ISBN 13).
Draws on today's most competitive examples to guide readers through the steps of defining and building a personal brand, demonstrating how to build and manage productive relationships while sharing strategies for aligning a personal brand with an employer's brand values. Original.