Trading Up
- Michael Silverstein
- Neil Fiske
- John Butman
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Know about the book -
Trading Up is written by Michael Silverstein and published by Allen Lane. It's available with International Standard Book Number or ISBN identification 1591840139 (ISBN 10) and 9781591840138 (ISBN 13).
A guide on how businesses can profit from middle-market revenues reveals what motivates customers, identifies accessible luxury items, and shares the success stories of several "New Luxury" companies.
