Strategies for Generating E-business Returns on Investment

Strategies for Generating E-business Returns on Investment

  • Namchul Shin
Publisher:IGI GlobalISBN 13: 9781591404170ISBN 10: 1591404177

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Strategies for Generating E-business Returns on Investment is written by Namchul Shin and published by IGI Global. It's available with International Standard Book Number or ISBN identification 1591404177 (ISBN 10) and 9781591404170 (ISBN 13).

E-business applications such as supply chain management & customer relations management improve transaction efficiency & scope, & function as effective marketing tools, but it is hard to capture such benfits as economic value or profits. This volume examines how the difficulty might be overcome.