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Ditch the Pitch is written by Steve Yastrow and published by SelectBooks, Inc.. It's available with International Standard Book Number or ISBN identification 1590791371 (ISBN 10) and 9781590791370 (ISBN 13).
"Founder of business strategy consulting firm argues that customers are more persuaded by improvised conversations than scripted sales pitches. Presents techniques and practices for six habits people can learn to enable spontaneous conversations that persuade customers to say 'yes'"--