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The Complete Guide to Book Publicity is written by Jodee Blanco and published by Simon and Schuster. It's available with International Standard Book Number or ISBN identification 158115996X (ISBN 10) and 9781581159967 (ISBN 13).
Written by one of the country's leading publicists, this is an authoritative, in-depth guide to the unique form of publicity needed to successfully launch a book. Step by step, readers are coached through the stages of a book's publicity lifecycle. The nuts and bolts of book promotion are covered for fiction, nonfiction, hardcover trade, mass market, and trade paperbacks. A thorough "publicity toolbox" of sample press kits.