The Photographer's Guide to Marketing and Self-Promotion

Know about the book -

The Photographer's Guide to Marketing and Self-Promotion is written by Maria Piscopo and published by Simon and Schuster. It's available with International Standard Book Number or ISBN identification 1581157673 (ISBN 10) and 9781581157673 (ISBN 13).

This fourth edition is updated throughout with the best current marketing and promotional practices, including using e-mail, social media, and effective Web sites; what's new in photography portfolios; how to shoot what you want and sell it too; plus 25 in-depth case studies interviewing top photographers in commercial, editorial, wedding, portrait, event, and fine art photography. Promotion pieces, portfolios, researching and winning clients, negotiating rates, finding and working with reps, computers, and the ethics of good business are just a few of the topics covered. Real-life examples, case studies, and interviews, clearly show photographers how to build a satisfying and lucrative career.