Marketing
- Gloria Green
- Jeff Williams
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Know about the book -
Marketing is written by Gloria Green and published by Dearborn Trade Publishing. It's available with International Standard Book Number or ISBN identification 1574100203 (ISBN 10) and 9781574100204 (ISBN 13).
Now small business owners can improve their marketing skills with this "marketing mastery" course. Readers will learn how to develop and successfully implement a personalized marketing plan for selling their product or service, including selecting target markets, tips for do-it-yourself market research, and using and analyzing strategies and tactics. Follow four entrepreneurs as they apply the workshops and thought processes to their own business marketing plans. By the end of the book, you will have a marketing plan put together and ready to implement. Software based on the personal workshops is also available.
