From Sandlots to the Super Bowl
- Craig R. Coenen
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Know about the book -
From Sandlots to the Super Bowl is written by Craig R. Coenen and published by Univ. of Tennessee Press. It's available with International Standard Book Number or ISBN identification 1572334479 (ISBN 10) and 9781572334472 (ISBN 13).
"This book also details how the league faced challenges from rival leagues, the government, and at times, itself. Finally, it documents how the NFL mastered the use of new technologies like television to market itself, generate new revenue, and secure its financial future. Coenen approaches the history of the National Football League not only with stats and scores but with what happened beyond the gridiron."--Jacket.
