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The Ethos of Rhetoric is written by Michael J. Hyde and published by Univ of South Carolina Press. It's available with International Standard Book Number or ISBN identification 1570035385 (ISBN 10) and 9781570035388 (ISBN 13).
Fourteen noted rhetorical theorists and critics answer a summons to return ethics from abstraction to the particular. They discuss and explore a meaning of ethos that predates its more familiar translation as "moral character" and "ethics." Together the contributors define ethical discourse and describe what its practice looks like in particular communities.