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Polling and the Public is written by Herbert B. Asher and published by C Q Press College. It's available with International Standard Book Number or ISBN identification 1568028334 (ISBN 10) and 9781568028330 (ISBN 13).
In an effort to inform consumers of public opinion polls, Asher (professor emeritus, political science, Ohio State University) surveys issues related to polls, covering everything from the function of polls in a democracy to methodological aspects of survey research. Nonattitudes, the role of the me