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Feeding the Media Beast is written by Mark Mathis and published by Purdue University Press. It's available with International Standard Book Number or ISBN identification 1557533970 (ISBN 10) and 9781557533975 (ISBN 13).
Annotation In Feeding the Media Beast former news anchor and reporter Mark Mathis gives publicity seekers a simple and highly practical formula to follow. Unlike other books, Feeding the Media Beast explains how to deal with journalists in a systematic way from the newsperson's point of view. Feeding the Media Beast establishes 12 rules that cover everything any PR person ever needs to know.