Entrepreneurial Marketing

Know about the book -

Entrepreneurial Marketing is written by Beth Goldstein and published by SAGE Publications. It's available with International Standard Book Number or ISBN identification 1544397429 (ISBN 10) and 9781544397429 (ISBN 13).

"Entrepreneurial Marketing offers cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, Entrepreneurial Marketing helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Key features include: models and frameworks that can be applied to real-world marketing challenges, a unique chapter on Doing Well and Doing Good exploring the nuances of marketing for non-profit organizations and social enterprises, an entire chapter dedicated to Online Marketing Channels so students can avoid common pitfalls of using social media for brand engagement, and more"--