Public Relations Campaigns

Know about the book -

Public Relations Campaigns is written by Regina M. Luttrell and published by SAGE Publications, Incorporated. It's available with International Standard Book Number or ISBN identification 1544385552 (ISBN 10) and 9781544385556 (ISBN 13).

With a focus on the tools needed for working in the PR industry, Public Relations Campaigns: An Integrated Approach gives students a hands-on introduction to creating successful, integrated PR campaigns. Authors Regina M. Luttrell and Luke W. Capizzo present the ROSTIR model (research/diagnosis, objectives, strategy, tactics, implementation, and reporting/evaluation) and PESO model (paid, earned, shared/social, and owned media) to show students a framework for practitioners to plan effectively and use all of the resources available to them to create winning campaigns. The Second Edition emphasizes the importance of diversity initiatives and teaches students how to integrate a cross-cultural approach to PR strategies.