The Consumer Insights Handbook
- Danielle Sarver Coombs
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Know about the book -
The Consumer Insights Handbook is written by Danielle Sarver Coombs and published by Rowman & Littlefield Publishers. It's available with International Standard Book Number or ISBN identification 1538145510 (ISBN 10) and 9781538145517 (ISBN 13).
This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professional but that it's also a creative and fun experience. Students learn how to plan for and complete a research projects f...
