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Selling & Sales Management is written by Lisa Spiller and published by SAGE. It's available with International Standard Book Number or ISBN identification 1529766672 (ISBN 10) and 9781529766677 (ISBN 13).
A step-by-step "how-to" guide to selling in the contemporary world with a focus on storytelling to enhance relationship building and help drive sales; alongside skills development for sales management and today’s role for sales data analytics.