Management and Business Research

Management and Business Research

  • Mark Easterby-Smith
  • Lena J. Jaspersen
  • Richard Thorpe
  • Danat Valizade
Publisher:SAGEISBN 13: 9781529758559ISBN 10: 1529758556

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Know about the book -

Management and Business Research is written by Mark Easterby-Smith and published by SAGE. It's available with International Standard Book Number or ISBN identification 1529758556 (ISBN 10) and 9781529758559 (ISBN 13).

This bestselling textbook has been fully updated, and provides readers with a comprehensive overview of methods for conducting business and management research. Highly visual, and written in a clear and accessible way, the book includes helpful learning features throughout, including learning goals at the start of each chapter, a research in action feature, examples, a Research Plan Canvas template and more. The content has been brought up-to-date with the inclusion of big data, predictive analytics and a dedicated chapter on machine learning. Accompanying the book is a wealth of online resources to further enhance your learning experience, including: MCQs Video content Templates and data sets Glossary flashcards Additional case studies These can be accessed by students at study.sagepub.com/easterbysmith7e