Fashion Theory and the Visual Semiotics of the Body

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Fashion Theory and the Visual Semiotics of the Body is written by Žarko Paić and published by Cambridge Scholars Publishing. It's available with International Standard Book Number or ISBN identification 1527585832 (ISBN 10) and 9781527585836 (ISBN 13).

Instead of the logic of representation of fashion in the light of modern society and postmodern culture, this book argues that contemporary fashion should be regarded as a performative-conceptual turn in the very core of body iconograms. The text presents a theoretical perspective of the phenomenon of fashion within fashion theory as establishing a new approach from visual semiotics. Through this lens, fashion, therefore, emerges as a visual code of contemporary societies and cultures in the networked matrices of hyperreality and visions of that coming time that will determine the combination of cybernetics, fetishism and transgression.