Marketing
- Rosalind Masterson
- Nichola Phillips
- David Pickton
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Know about the book -
Marketing is written by Rosalind Masterson and published by SAGE. It's available with International Standard Book Number or ISBN identification 1526415836 (ISBN 10) and 9781526415837 (ISBN 13).
An easy to use tool allowing students to switch from web resources to the print text and back again, opening windows to the world of marketing through cases that are vibrant and engaged, digital links that allow students to explore topics in more detail and other media to encourage relating theory to practice.
