Green Marketing as a Positive Driver Toward Business Sustainability

Know about the book -

Green Marketing as a Positive Driver Toward Business Sustainability is written by Naidoo, Vannie and published by IGI Global. It's available with International Standard Book Number or ISBN identification 1522595600 (ISBN 10) and 9781522595601 (ISBN 13).

As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life benefits shall increase. Encouraging the holistic nature of green, moreover, inspires other retailers to push the movement. Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovative research on the methods and applications of integrating environmental considerations into all aspects of marketing. While highlighting topics including green consumerism, electronic banking, and sustainability, this book is ideally designed for industrialists, marketers, professionals, engineers, educators, researchers, and scholars seeking current research on green development in regular movement.