Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics

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Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics is written by Saiz-Alvarez, Jose Manuel and published by IGI Global. It's available with International Standard Book Number or ISBN identification 1522589406 (ISBN 10) and 9781522589402 (ISBN 13).

Technological advances in the realm of business have attributed to the global interest of using digital innovations to increase consumer traffic. Utilizing these new techniques can increase the profitability of business industries and consumer analytic information for future reference. The Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics is a collection of research on social entrepreneurship as a critical element of economic growth with a look at the evolutionary aspects of digital technologies on the industry. While highlighting topics including social media, microfinance, and consumer behavior, this book is ideally designed for marketers, managers, professionals, academics, and graduate-level students concerned about the fields of economics, sociology, education, politics, and digital technology innovation.