Social Media Marketing: Breakthroughs in Research and Practice

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Social Media Marketing: Breakthroughs in Research and Practice is written by Management Association, Information Resources and published by IGI Global. It's available with International Standard Book Number or ISBN identification 1522556389 (ISBN 10) and 9781522556381 (ISBN 13).

In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.