Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications

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Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is written by Management Association, Information Resources and published by IGI Global. It's available with International Standard Book Number or ISBN identification 1522551883 (ISBN 10) and 9781522551881 (ISBN 13).

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.