Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace

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Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace is written by Rajagopal and published by IGI Global. It's available with International Standard Book Number or ISBN identification 1522548327 (ISBN 10) and 9781522548324 (ISBN 13).

In an ever-expanding economic world, the need for new businesses with the ability to create and evolve simultaneously is paramount to ensure success. Hybrid business models are essential to foster growth and promote prosperity. Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace is a critical scholarly resource that examines the relationship between worldwide industry and the need for up-to-date technologies and methods to support such an inclusive market. Featuring coverage on a diverse range of topics such as corporate social responsibility, collaborator empowerment, and start-up enterprise ecosystems, this book is geared toward managers, researchers, and students seeking current research on the interaction between modernization and the expansion of markets to accommodate worldwide industry.