Global Entrepreneurship and New Venture Creation in the Sharing Economy

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Global Entrepreneurship and New Venture Creation in the Sharing Economy is written by Zakaria, Norhayati and published by IGI Global. It's available with International Standard Book Number or ISBN identification 1522528369 (ISBN 10) and 9781522528364 (ISBN 13).

Technological advances have resulted in higher development of online businesses. As such, new entrepreneurs need to develop a different set of skills and strategies to be successful in the realm of digital business. Global Entrepreneurship and New Venture Creation in the Sharing Economy is a pivotal reference source for the latest scholarly research on knowledge and skills essential to entrepreneurs for new business start-ups in the globalized and digital age. Featuring extensive coverage on a broad range of topics such as branding, social capital, and e-commerce, this publication is ideally designed for professionals, researchers, and academicians seeking current research on developing the right mindset, culture, and behaviors for business success in the digital age.