Narrative Advertising Models and Conceptualization in the Digital Age
- Y?lmaz, Recep
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Know about the book -
Narrative Advertising Models and Conceptualization in the Digital Age is written by Y?lmaz, Recep and published by IGI Global. It's available with International Standard Book Number or ISBN identification 152252374X (ISBN 10) and 9781522523741 (ISBN 13).
The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored. Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies.
