Promotional Strategies and New Service Opportunities in Emerging Economies

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Promotional Strategies and New Service Opportunities in Emerging Economies is written by Nadda, Vipin and published by IGI Global. It's available with International Standard Book Number or ISBN identification 1522522077 (ISBN 10) and 9781522522072 (ISBN 13).

Continuous improvements in emerging economies have created more opportunities for industrialization and rapid growth. This not only leads to higher standards in accounting and security regulations, but it increases the overall marketing efficiency. Promotional Strategies and New Service Opportunities in Emerging Economies is a key resource in the field of service marketing and promotions, service innovations, and branding in developing countries. Highlighting multidisciplinary studies on self-service technologies, sustainable consumption, and customer relation management, this publication is an ideal reference source for policy makers, academicians, practitioners, researchers, students, marketers, and government officials actively involved in the services industry.