Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry

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Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry is written by Rozenes, Shai and published by IGI Global. It's available with International Standard Book Number or ISBN identification 1522520856 (ISBN 10) and 9781522520856 (ISBN 13).

Value creation is a pivotal aspect of the modern business industry. By implementing these strategies into initiatives and processes, deeper alliances between customers and organizations can be established. The Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry is a comprehensive source of scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture theory, this publication is ideally designed for professionals, researchers, graduate students, academics, and practitioners interested in emerging developments in the service industry.