Integrating Art and Creativity into Business Practice

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Integrating Art and Creativity into Business Practice is written by Schiuma, Giovanni and published by IGI Global. It's available with International Standard Book Number or ISBN identification 1522520511 (ISBN 10) and 9781522520511 (ISBN 13).

Adaptability and sustainability are key factors in the success of any business in modern society. Developing unique and innovative processes in organizational environments provides room for new business opportunities. Integrating Art and Creativity into Business Practice is a key reference source for the latest scholarly research on the tools, techniques, and methods pivotal to the management of arts and creativity-based assets in contemporary organizations. Highlighting relevant perspectives across a myriad of topics, such as organizational culture, value creation, and crowdsourcing, this book is ideally designed for managers, professionals, academics, practitioners, and graduate students interested in emerging processes for entrepreneurship and business performance.