Social Media Listening and Monitoring for Business Applications

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Social Media Listening and Monitoring for Business Applications is written by Rao, N. Raghavendra and published by IGI Global. It's available with International Standard Book Number or ISBN identification 1522508473 (ISBN 10) and 9781522508472 (ISBN 13).

Social Media has transformed the ways in which individuals keep in touch with family and friends. Likewise, businesses have identified the profound opportunities present for customer engagement and understanding through the massive data available on social media channels, in addition to the customer reach of such sites. Social Media Listening and Monitoring for Business Applications explores research-based solutions for businesses of all types interested in an understanding of emerging concepts and technologies for engaging customers online. Providing insight into the currently available social media tools and practices for various business applications, this publication is an essential resource for business professionals, graduate-level students, technology developers, and researchers.