Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity
- Benson, Vladlena
- Tuninga, Ronald
- Saridakis, George
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Know about the book -
Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity is written by Benson, Vladlena and published by IGI Global. It's available with International Standard Book Number or ISBN identification 1522505601 (ISBN 10) and 9781522505600 (ISBN 13).
Social media platforms have emerged as an influential and popular tool in the digital era. No longer limited to just personal use, the applications of social media have expanded in recent years into the business realm. Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity examines the role of social media technology in organizational settings to promote business development and growth. Highlighting a range of relevant discussions from the public and private sectors, this book is a pivotal reference source for professionals, researchers, upper-level students, and academicians.
