Handbook of Research on Global Fashion Management and Merchandising

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Handbook of Research on Global Fashion Management and Merchandising is written by Vecchi, Alessandra and published by IGI Global. It's available with International Standard Book Number or ISBN identification 1522501118 (ISBN 10) and 9781522501114 (ISBN 13).

Innovation and novel leadership strategies have aided the successful growth of the fashion industry around the globe. However, as the dynamics of the industry are constantly changing, a deficit can emerge in the overall comprehension of industry strategies and practices. The Handbook of Research on Global Fashion Management and Merchandising explores the various facets of effective management procedures within the fashion industry. Featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology, this publication is an extensive reference source for practitioners, academics, researchers, and students interested in the dynamics of the fashion industry.