Crystallizing Public Opinion

Know about the book -

Crystallizing Public Opinion is written by Edward L. Bernays and published by Simon and Schuster. It's available with International Standard Book Number or ISBN identification 151544631X (ISBN 10) and 9781515446316 (ISBN 13).

In writing this book I have tried to set down the board principles that govern the profession of public relations. It is certain that the power of public opinion is constantly increasing and will keep on increasing. It is equally certain that it is more and more being influenced, changed, stirred by impulses from below. The danger which this development contains for a progressive ennobling of human society and a progressive heightening of human culture is apparent. The duty of the higher strata of society-the cultivated, the learned, the expert, the intellectual-is therefore clear. They must inject moral and spiritual motives into public opinion. Public opinion must become public conscience.