Transnational Audiences(English, Electronic book text, Athique Adrian)

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Transnational Audiences(English, Electronic book text, Athique Adrian) is written by Athique Adrian and published by John Wiley and Sons Ltd. It's available with International Standard Book Number or ISBN identification 1509506578 (ISBN 10) and 9781509506576 (ISBN 13).

In an interactive and densely connected world, transnational communication has become a central feature of everyday life. Taking account of a variety of media formats and different regions of the world, Adrian Athique provides a much-needed critical exploration of conceptual approaches to media reception on a global scale. Engaging both the historical foundations and contemporary concerns of audience research, Athique prompts us to reconsider our contemporary media experience within a transnational frame. In the process, he provides valuable insights on culture and belonging, power and imagination. Beautifully written and strongly argued, Transnational Audiences: Media Reception on a Global Scale will be essential reading for students and teachers of global media, culture and communications.