The McDonaldization of Society

Know about the book -

The McDonaldization of Society is written by George Ritzer and published by SAGE Publications. It's available with International Standard Book Number or ISBN identification 1506348548 (ISBN 10) and 9781506348544 (ISBN 13).

The McDonaldization of Society is George Ritzer's seminal work of critical sociology that links classical sociological theory to many aspects of contemporary life in a globalized world--Max Weber's rationalization thesis updated and applied to the the late 20th and early 21st century. Where Weber focused on bureaucracies as the "iron cages" of rationalization in his time, the central premise of McDonaldization is that the fast food restaurant has become the model for the rationalization process today. The book examines ways in which fast food businesses have created a system of operation based on efficiency, calculability, predictability, and control; and how the same principles have been applied to other settings and contexts as diverse as motel chains, "big box" stores, churches, child care centers, college rankings, health care providers, political participation, and most recently, the Internet.