The PR Agency Handbook
- Regina M. Luttrell
- Luke W. Capizzo
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Know about the book -
The PR Agency Handbook is written by Regina M. Luttrell and published by SAGE Publications. It's available with International Standard Book Number or ISBN identification 1506329047 (ISBN 10) and 9781506329048 (ISBN 13).
Providing a practical and concise introduction to agency life, this text gives an insight into the day-to-day operations of a professional PR firm and offers best practice for creating a successful PR career.
