AI in Digital Marketing

Know about the book -

AI in Digital Marketing is written by Maria Johnsen and published by Walter de Gruyter GmbH & Co KG. It's available with International Standard Book Number or ISBN identification 1501519182 (ISBN 10) and 9781501519185 (ISBN 13).

This book presents a comprehensive and innovative exploration of the role of Artificial Intelligence (AI) in the digital marketing arena. It begins with historical context and fundamental AI principles, and subsequently, details AI's applications across a spectrum of areas, including data analytics, content creation, customer targeting, Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, Social Media Marketing (SMM), and Email Marketing. A distinctive feature lies in the author's extensive real-world experience, providing many useful business applications of AI. The book is designed for marketing professionals, business executives, educators, and students, and offers numerous examples and case studies.