Mediatization of Physical Activity

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Mediatization of Physical Activity is written by Katarzyna Kopecka-Piech and published by Bloomsbury Publishing PLC. It's available with International Standard Book Number or ISBN identification 1498584713 (ISBN 10) and 9781498584715 (ISBN 13).

This book demonstrates how media technologies shape amateur sports and how some of these sports are modified. The author uses an innovative measuring approach to analyze how people use media technologies in conjunction with sports and how their relationship with physical activity is affected by the ever-present influence of the media. The research used includes a meta-theoretical analysis of the current mediatization theory, as well as quantitative and qualitative empirical research. The author integrates these aspects into the new concept of media saturation, supplementing the current theory and contributing to the wider body of knowledge in the field of media and physical activity. The book analyzes different perspectives in an interdisciplinary examination, ranging from media and sport researchers to scholars in culture studies, sociology, and psychology.