Celebrity and the American Political Process
- Jennifer Brubaker
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Know about the book -
Celebrity and the American Political Process is written by Jennifer Brubaker and published by Lexington Books. It's available with International Standard Book Number or ISBN identification 1498579728 (ISBN 10) and 9781498579728 (ISBN 13).
This book uses an integrated marketing communication perspective to examine the brand of the celebrity as it is brought into the American political system, primarily in the form of celebrity endorsements.
