Strategic Sport Communication
- Paul Mark Pedersen
- Pamela C. Laucella
- Edward Kian
- Andrea N. Geurin
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Know about the book -
Strategic Sport Communication is written by Paul Mark Pedersen and published by Human Kinetics Publishers. It's available with International Standard Book Number or ISBN identification 1492594490 (ISBN 10) and 9781492594499 (ISBN 13).
"This book explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"--
