Managing Media Work

Know about the book -

Managing Media Work is written by Mark Deuze and published by SAGE Publications. It's available with International Standard Book Number or ISBN identification 1483389472 (ISBN 10) and 9781483389479 (ISBN 13).

Managing Media Work provides a comprehensive, cross-national overview of the theory and practice of working in the media in the digital age. Focusing on three key areas—new media work, media professions, and media management—this text prepares students to effectively manage their own media careers and to manage human capital in creative companies. Written by leading international scholars, the book addresses the increasingly global, networked, and unpredictable nature of the media industry as well as the growing complexities of media work.