Polling and the Public

Know about the book -

Polling and the Public is written by Herb Asher and published by CQ Press. It's available with International Standard Book Number or ISBN identification 1483324079 (ISBN 10) and 9781483324074 (ISBN 13).

Polling and the Public helps readers become savvy consumers of public opinion polls, offering solid grounding on how the media cover them, their use in campaigns and elections, and their interpretation. This trusted, brief guide by Herb Asher also provides a non-technical explanation of the methodology of polling so that students become informed participants in political discourse. Fully updated with new data and scholarship, the Ninth Edition examines recent elections and the use and misuse of polls in campaigns, and delivers new coverage of web-based and smartphone polling.