Cinema and Soft Power

Know about the book -

Cinema and Soft Power is written by Rachel Dwyer and published by Edinburgh University Press. It's available with International Standard Book Number or ISBN identification 1474456308 (ISBN 10) and 9781474456302 (ISBN 13).

The apparent shift in power relations between the developed and developing world, along with the increasing emphasis that national and transnational organisations place on the role of 'soft power' in global foreign policy, has profound implications for global film culture. Focusing primarily on the BRICS countries (Brazil, Russia, India, China and South Africa), this innovative collection examines the diverse and often competing ways the group as a whole engages with film as a medium of artistic expression, and as a 'soft power' resource. The contributors explore the wider implications for world cinema of its members' differing and dynamic positions in the global media landscape, and the book includes a comparative analysis by examining the post-imperial soft power of the UK at the time of Brexit.