Handbook of Research on Integrating Social Media into Strategic Marketing

Know about the book -

Handbook of Research on Integrating Social Media into Strategic Marketing is written by Hajli, Nick and published by IGI Global. It's available with International Standard Book Number or ISBN identification 1466683546 (ISBN 10) and 9781466683549 (ISBN 13).

To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.