Cases on Branding Strategies and Product Development: Successes and Pitfalls
- Sarma, Sarmistha
- Singh, Sukhvinder
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Know about the book -
Cases on Branding Strategies and Product Development: Successes and Pitfalls is written by Sarma, Sarmistha and published by IGI Global. It's available with International Standard Book Number or ISBN identification 146667394X (ISBN 10) and 9781466673946 (ISBN 13).
The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands. This premier reference work takes a global perspective on branding, providing unique insights for academicians and industrial experts in replicating the successful strategies in different markets.
