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Creating Blockbusters! is written by Gene Del Vecchio and published by Pelican Publishing Company, Inc.. It's available with International Standard Book Number or ISBN identification 1455615293 (ISBN 10) and 9781455615292 (ISBN 13).
A guide to creating "ever-cool" entertainment. An asset to entertainment executives or anyone aiming to create the next big hit, this book offers guidelines for developing concepts and marketing blockbusters. Whether it is a best-selling novel, a video game, or a high-tech toy, blockbusters play a big part in American society. Despite the prominence of these breakthrough hits, most entertainment ventures do not survive in today's competitive market. This guide identifies the key principles that will ensure lasting success.