Entrepreneurship Strategy
- Lisa K. Gundry
- Jill R. Kickul
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Know about the book -
Entrepreneurship Strategy is written by Lisa K. Gundry and published by SAGE Publications. It's available with International Standard Book Number or ISBN identification 1452262446 (ISBN 10) and 9781452262444 (ISBN 13).
In this engaging and practical book, authors Lisa K. Gundry and Jill R. Kickul uniquely approach entrepreneurship across the life cycle of business growth—offering entrepreneurial strategies for the emerging venture, for the growing venture, and for sustaining growth in the established venture. Written from the point of view of the founder or the entrepreneurial team, the book offers powerful and practical tools to increase a venture's potential for success and growth.
