Encyclopedia of Survey Research Methods

Know about the book -

Encyclopedia of Survey Research Methods is written by Paul J. Lavrakas and published by SAGE Publications. It's available with International Standard Book Number or ISBN identification 1452261474 (ISBN 10) and 9781452261478 (ISBN 13).

In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint.