Air Wars, 6th Edition

Air Wars, 6th Edition

  • Darrell M. West
Publisher:SAGEISBN 13: 9781452239910ISBN 10: 1452239916

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Know about the book -

Air Wars, 6th Edition is written by Darrell M. West and published by SAGE. It's available with International Standard Book Number or ISBN identification 1452239916 (ISBN 10) and 9781452239910 (ISBN 13).

This text provides in-depth examination and insight into how candidates plan and execute advertising campaigns, how the media covers these campaigns and how American voters are ultimately influenced by them. Perfect for undergraduate students of political communication, elections and voting behaviour of American politics.