The McDonaldization of Society

Know about the book -

The McDonaldization of Society is written by George Ritzer and published by SAGE. It's available with International Standard Book Number or ISBN identification 1452226695 (ISBN 10) and 9781452226699 (ISBN 13).

George Ritzer’s McDonaldization of Society, now celebrating its’ 20thanniversary, continues to stand as one of the pillars of modern day sociological thought. By linking theory to 21st century culture, this book resonates with students in a way that few other books do, opening their eyes to many current issues, especially in consumption and globalization. As in previous editions, the book has been updated and it offers new discussions of, among others, In-N-Out- Burger and Pret A Manger as possible antitheses of McDonaldization. The biggest change, however, is that the book has been radically streamlined to offer an even clearer articulation of the now-famous McDonaldization thesis.